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2023 video conferencing industry market trend analysis: the industry towards specialization, stardization, stardization development

2023-04-12 414
video conferencing system,Also known as conference television system, it refers to the system equipment for individuals or groups in two or more locations to transmit sound, video text data to each other through transmission lines multimedia equipment to achieve instant interactive communication. At present, most of the existing video conference systems use MCU architecture, a complete video conference system can be divided into four components: video conference terminal (hardware terminal or software terminal), transmission network, MCU (Multi Control Unit), system management software.

The video conferencing industry has gone through four stages: analog video (1960s), digital video (1970s), international unified stard digital video (1990s), cloud video (2010s). Specifically, in the early 90s of the 20th century, the first set of video conferencing international stards H.320 was adopted, the compatibility problem between different br products was solved, with the development of H.261 video compression integrated circuit technology, the video conference system began to develop towards miniaturization. Since 2010, cloud computing has advanced by leaps bounds, has begun to penetrate into subdivided fields, which has promoted the video industry to enter a new stage of development, cloud video conferencing came into being.

The essence of China's video conference industry chain is that solution providers integrate video conference resources sell to ToB/G ToC end customers. The upstream of the industry chain is infrastructure providers, including basic hardware equipment manufacturers, operators providing network transmission, MCU equipment manufacturers IaaS cloud server manufacturers, the upstream is mature as a whole the market competition is relatively full; Midstream is a system solution provider, in which traditional communication vendors generally integrate resources to sell to ToB/G customers through the direct sales model; Platform vendors SaaS vendors generally face customers directly provide stardized conference capabilities; Since downstream customers involve different scenarios in multiple industries, midstream manufacturers also need to have the ability to provide customers with customized scenario-based video conferencing.


With the rise of cloud video conferencing, the application scope of video conferencing continues to sink, more more new video conferencing scenarios are being developed。


The government vigorously promotes the optimization of cloud computing infrastructure, supports the development of applications in vertical fields related to cloud computing, encourages the deep integration of cloud computing with various industries. In the past five years, the State Council has successively issued the Opinions on Promoting the Innovation Development of Cloud Computing Cultivating New Business Formats of the Information Industry (2015), the Guiding Opinions on Actively Promoting the "Internet +" Action Plan (2015), the Ministry of Industry Information Technology issued the Three-Year Action Plan for Cloud Computing Development (2017-2019) (2017), the Implementation Guide for Promoting Enterprise Cloud Migration (2018-2020) (2018), the Action Plan for the Development of the Ultra-HD Video Industry (2019-2022) (2019)。 The 5G race has been fully launched, 5G construction policies are frequent, the large-scale construction of base stations will better meet the image quality latency requirements of users in various vertical industries.



The market dem of China's video conference industry continues to grow, the products are gradually widely used in small micro enterprises individual users, the market scale has further exped. In 2021, the size of China's video conferencing market reached 14.82 billion yuan, a year-on-year increase of 18.3%.


From 2015 to 2022, the overall stock of video conferencing-related enterprises in China showed an upward trend, reaching 530017 in 2022, the industry continued to flood into new enterprises, many Internet giants cut into the remote office market, the industry competition further intensified. Video conferencing has exped application scenarios in various fields, user dem has promoted the development of the industry towards specialization, stardization stardization.

Under the background of the normalization of epidemic prevention control, the market dem of China's video conference industry continues to grow. Data show that in 2021, the market size of China's video conferencing industry reached 14.82 billion yuan, a year-on-year increase of 18.3%. Emerging video conferencing products have low prices, convenient efficient operation, increasingly high penetration rates, gradually applying to small micro enterprises individual users. The video conferencing market is expected to exp further is expected to reach 30.41 billion yuan by 2025.

Cloud computing resources to ensure the stable operation of video conferencing is a key factor determining the performance of emerging video conferencing products. Data show that in 2021, the scale of China's cloud computing industry will reach 210.95 billion yuan, with a growth rate of 26.3%, it is expected that the scale of China's cloud computing industry will exceed 300 billion yuan in 2023. China's cloud computing industry continues to develop, providing a good computing power foundation for China's video conferencing industry.

Common functions of Chinese video conferencing include file transfer, meeting minutes, text discussion, etc. The data shows that the use of file transfer conference recording functions in B C is high, with the deepening of the use of video conferencing by enterprises individual users, the functions of video conferencing have been exped, more functions will be developed used in the future.

Video conferencing services have effectively reduced the risk of epidemic transmission improved the efficiency of joint work collaboration, have been adopted by medical, education, financial other industries, the industry dem has increased. Survey data shows that more than 40% of B- C-end users have used more video conferences than in previous years, industry dem has risen。

During the epidemic, users work from home, cultivatingVideo conferencing productsThe habits of use are conducive to market development. In 2021, the market size of China's video conferencing industry will reach 14.82 billion yuan, video conferencing technology will be d iterated, product prices will be reduced, gradually applied to small micro enterprises individual users, the market scale will be further exped大。