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There are many types forms of summer off-campus training courses interest classes, which better meet the ive learning needs of children, but there are also some phenomena such as exaggerated publicity by some training institutions uneven training quality. What are the new trends in education consumption this summer? How to make parents feel at ease to spend?
“Summer is here, children can't relax to study”
With the increase in income level education level, more more parents are willing to increase investment in their children's education
“Most of the friends colleagues around me are willing to increase investment in children's education, education consumption has accounted for most of the summer family expenditure. "Recently, Guo Min, who works as a lawyer in Hangzhou, Zhejiang, took out a self-made schedule, which listed the schedule of children's summer cram schools. There are not only English, mathematics, Chinese other training classes, but also Friday Saturday nights. A piano lesson, well arranged。
“Summer is coming, children can't relax in studying. Guo Min said that the summer training course is mainly to consolidate the learning results of the previous semester, preview the learning content of the next semester, avoid not being able to keep up after the holiday。
There are many parents who attach importance to summer education like Guo Min. A few days ago, People's Daily conducted a questionnaire survey of families with different incomes in Beijing. According to the survey, 67.74% of families arranged extracurricular training courses or interest classes for their children in the summer, in the number of training courses or interest classes, 43.55% of families chose 2, 24.19% of families chose 3, 12.9% of families chose 4 or more。
Guo Min calculated an account, the summer mathematics course training course 120 yuan per class, 48 lessons a month, a total of 5760 yuan. The piano interest class is a small class, with only three students in a class, 300 yuan per lesson, 8 lessons a month, 2400 yuan. A total of more than 8,000 yuan was spent on children's education a month during the summer vacation, "all of which add up to a lot of expenses." Guo Min said.
According to data from the National Bureau of Statistics, in the first half of 2019, the per capita expenditure on education, culture entertainment of residents increased by 10.9% year-on-year, mainly due to the rapid growth of education training, which led to an increase of 17.4% in education expenditure.
Huang Xu, head of an education training institution in Sichuan, said that with the continuous improvement of the income level education level of Chinese residents, more more parents are willing to increase investment in their children's education consumption。
Hong Ming, an associate researcher at the China Youth Research Center, said that children's education is mainly composed of three parts: family education, school education community education. During the nearly two-month summer vacation, schooling gave way to home education community education. In the current more common "4+2+1" family model, parents have limited time to accompany their children, choosing to let their children attend off-campus training courses has become the choice of many families。
According to Huang Xu's analysis, for some parents, children are on vacation adults are at work during the summer, so it is not at ease to let their children stay at home alone. Participating in off-campus education training classes or interest classes, children can concentrate time energy on strengthening a certain aspect of ability training, communicating with peers will also make summer life more meaningful。
Of course, there are also some parents who blindly sign up for education training courses for their children, which increases the burden on the family overwhelms the children.
“Registration for summer training courses should be moderate. Huang Xu said that education is different from other consumer goods, high investment does not necessarily mean high , more important is children's acceptance personal interest. Extracurricular training should be an extension of school learning, parents should choose according to the actual situation of their children, do not blindly follow the trend.
“As long as you have needs, you can often find suitable products”
The advancement of information technology has led to the upgrading of educational products services, people have more choices in the content form of education training
“Today's range of educational products can be much richer than before, as long as you have dem, you can often find the right product. Xu Bin, a post-80s parent in Shanghai, lamented that when he went to school, most of the students participated in tutoring classes other than cram languages, unlike the rich interest classes to choose from now. This summer, Xu Bin signed up for a swimming training class for his 7-year-old daughter a robot education course for his son under 4 years old。
“Enroll your child in summer training, mainly to cultivate your child's hs-on creative ability. Xu Bin said, "Robotics courses, building blocks, programming, drone training, etc., the emergence of these emerging courses meets the diverse needs of children."”
At present, people's educational concepts are gradually changing, from focusing on exam-oriented education to focusing on children's all-round development, the educational needs are more diverse. The upgrading of dem drives the upgrading of educational products services. The content is no longer limited to course training. There are more quality development trainings in arts, sports, puzzles. The education model is no longer just offline teaching. New products new models are constantly emerging, there are more choices in content form。
“There are famous teachers online live lectures, offline tutors to answer questions in real time, this summer vacation I signed up for a dual-teacher classroom training course for my children, the effect is very good. Liu He, an employee of a company in Wuhan, Hubei Province, said。
Last summer, Liu He signed up for an online course with a famous teacher, the teacher spoke very well, but the pace was fast, the child was a little unable to keep up. This year, a colleague recommended a double-teacher classroom, in this mode, each class is equipped with two professional teachers to accompany the teaching, of which the teacher is responsible for online explanation, the tutor is responsible for offline review consolidation, which not only solves the problem of scarcity of famous teacher resources, but also realizes two-way communication between teachers children through online offline integration, which is very popular with children.
“Information technology has changed everyone's lives made education more humane personalized. Liu He said that the double-teacher classroom is equippedhd cameraomnidirectional microphone，Each child is equipped with a real-time interactive clicker, the main teacher can interact with the students through the live broadcast room, "I went to accompany a class, I felt very good。”
Nowadays, with the rapid development of Internet technology, the large-scale popularization of smart terminal devices such as smart phones tablet computers, the lack of network resources such as wireless networks, the education market has begun to develop intelligently digitally. The application of information technology in the field of education has improved efficiency, reduced costs, met people's diversified consumption needs.
The growth of education dem has also led to an explosive increase in sales of related products equipment. Sales data on children's education products show that since the summer vacation this year, the sales of smart education products have increased by 389% year-on-year.
